For us, cultural management means more than organising cultural projects. We understand culture as the foundation of successful economic cooperation: it shapes communication, expectations, decisions and the way trust develops.
Our team has many years of experience supporting companies and designing and delivering cultural events. At the same time, our members combine in-depth knowledge of German and Chinese history and culture with practical experience in both countries. This enables us not merely to translate economic interests, but to place them in their respective cultural and social contexts.
We develop cultural and academic publications and communication media for the Chinese market, advise German companies on investment projects and accompany them on the path to a presence in the Beijing China-Germany Industrial Park. We also help Chinese companies and institutions understand Germany, find suitable partners and build long-term cooperation.
Serica makes culture a bridge between people, companies and markets—turning mutual understanding into trust, and trust into sustainable cooperation.
The team behind Serica
Academic expertise, cultural perspectives and practical implementation.
Managing Director
Ruogu Li is a historian and doctoral researcher at Ludwig Maximilian University of Munich, specialising in early modern history. His experience in research, museums and academic institutions underpins his strategic approach: markets can only be developed sustainably when their historical, cultural and institutional structures are understood.
As Managing Director, he is responsible for the strategic development and delivery of Serica projects. He connects cultural and academic publishing with China communication, corporate consulting and the preparation of concrete market entries. He helps German companies sharpen their positioning for the Chinese context, identify suitable partners and structures, and build resilient cooperation.
Poet and teacher of Chinese
Programme and Curatorial Director
As a writer, poet and playwright, Wu combines literary practice with extensive experience in cultural management. He leads a cultural and creative brand, has developed and curated numerous major book exhibitions across China, and works as an experienced literary mediator and book expert.
As a poet, he reaches around 500,000 followers across Chinese social-media platforms. This gives him a nuanced understanding of the cultural interests, narrative styles and communication habits of Chinese audiences.
